Founder of strategic consultancy Sub-Genre Brian Newman kicks off season two of Perspectives.

In his conversation with host Braden Dragomir (Founder, Untold Storytelling), he shares his career beginnings in the film festival and distribution worlds, his first foray into brand film consultancy with Patagonia, and the foundational elements of what he's learned about the efficacy of brand film along the way.

Newman shares valuable insights and advise gained via his expertise in guiding brands through the process of leveraging entertainment for marketing and corporate social responsibility purposes, impressing the importance of building distribution and marketing into a brand's initial storytelling strategy, taking advantage of the expertise of great brand marketers and a marketing mindset, and pursuing innovative solutions to creating awareness around brand films.