FIELD NOTES

A collection of thoughts and original research on the work we do and the stories we find along the way.

STORY STRATEGY

Narrative Intent: A Framework for Brand Storytelling That Actually Works

Most brands tell stories without knowing what they're trying to accomplish with them. They produce a film, post it, measure the views, and wonder why nothing changed.

STORY STRATEGY

Narrative Intent: A Framework for Brand Storytelling That Actually Works

Most brands tell stories without knowing what they're trying to accomplish with them. They produce a film, post it, measure the views, and wonder why nothing changed.

STORY STRATEGY

Narrative Intent: A Framework for Brand Storytelling That Actually Works

Most brands tell stories without knowing what they're trying to accomplish with them. They produce a film, post it, measure the views, and wonder why nothing changed.

F1 Didn't Make Drive to Survive

What the LinkedIn case conversations are missing

We call it Narrative Intent

A framework we built after noticing the same four problems kept showing up.

When work meets life

A story of personal investment

And Then, And Then, And Then

The difference between a sequence of events and a story worth watching.

The Research Nobody Asks For

Fieldwork finds stories. It also finds the gap between the story you're telling and the one your audience is hearing.

STORY STRATEGY

You're in the People Business

STORYTELLING

Don't Shy Away from Conflict

STORY STRATEGY

Does Your Brand Have a Chief Storytelling Officer?

SCIENCE OF STORY

Wired for Story

Why We Remember Stories Better Than Anything Else

SCIENCE OF STORY

Wired for Story

Why We Remember Stories Better Than Anything Else

SCIENCE OF STORY