FIELD NOTES

A collection of thoughts and original research on the work we do and the stories we find along the way.

STORY STRATEGY

Narrative Intent: A Framework for Brand Storytelling That Actually Works

Most brands tell stories without knowing what they're trying to accomplish with them. They produce a film, post it, measure the views, and wonder why nothing changed.

STORY STRATEGY

Narrative Intent: A Framework for Brand Storytelling That Actually Works

Most brands tell stories without knowing what they're trying to accomplish with them. They produce a film, post it, measure the views, and wonder why nothing changed.

STORY STRATEGY

Narrative Intent: A Framework for Brand Storytelling That Actually Works

Most brands tell stories without knowing what they're trying to accomplish with them. They produce a film, post it, measure the views, and wonder why nothing changed.

The Research Nobody Asks For

Fieldwork finds stories. It also finds the gap between the story you're telling and the one your audience is hearing.

Clients often want control, but life can just be messy

Why brand-funded documentary requires a fundamentally different production model

The Emotional Line Your Brand Film Is Missing

We're experimenting with how we plot and structure stories. Vonnegut started it.

Archival is Not an Asset

Why your brand's history needs a physical presence

The Conflict Gap

Safe stories don't move people.

STORY STRATEGY

You're in the People Business

STORYTELLING

Don't Shy Away from Conflict

STORY STRATEGY

Does Your Brand Have a Chief Storytelling Officer?

SCIENCE OF STORY

Wired for Story

Why We Remember Stories Better Than Anything Else

SCIENCE OF STORY

Wired for Story

Why We Remember Stories Better Than Anything Else

SCIENCE OF STORY