In this episode of Perspectives, we sit down with Liv Faris, whose career spans journalism, agency storytelling, social impact communications, and brand leadership at Brooks.

Liv reflects on the path that took her from investigative reporting and broadcast journalism into agency life, then into brand storytelling for companies shaped by purpose, performance, and community. Along the way, she developed a clear point of view: the best brand stories do not feel manufactured. They feel true.

From helping tell stories around Hurricane Katrina and legislative change to shaping documentary-style campaigns with real runners, Liv shares how journalism trained her to look for the full story, and how that instinct still guides her work today. Whether she’s evaluating a campaign concept, a casting decision, or a visual treatment, her focus comes back to the same question: does it feel authentic?

This conversation explores:

• How journalism shaped Liv’s approach to truth and character

• Why empathy and authenticity are essential to effective brand storytelling

• What changes when brands choose real people over polished convention

• How Brooks is evolving from campaign assets to a full content ecosystem

• Why good storytellers have to trust their gut when something feels off