What does it take to tell stories that earn trust over time rather than chase short-term attention?

In this episode of Perspectives, we sit down with Josh Reiman, whose storytelling journey spans Europe post-9/11, years working across India, Afghanistan, and Yemen, and ultimately leading community-centered storytelling inside one of the largest utilities in the United States.

Josh reflects on formative moments that reshaped how he understands perspective, humility, and collaboration, from seeing 9/11 through an international lens, to learning how trust is built when stories are told with communities rather than about them.

Along the way, he shares how those experiences inform his approach to brand storytelling today: decentering institutions, elevating real voices, and committing to the long game of empathy, listening, and impact.

This conversation explores:

• Why humility is a prerequisite for meaningful storytelling
• How global experience reshapes narrative responsibility
• What human-centered storytelling looks like inside complex organizations
• Why collaboration may be the most underrated storytelling skill