In this episode of Perspectives, Director of Brand Narrative for The North Face Kaki Orr sits down with Untold Storytelling's Braden Dragomir to share her winding journey from investment banker to ranch hand to freestyle skiing champion to telling stories for one of the country's leading outdoor performance brands.

Orr elaborates on her love for problem solving, stories with a great hook, getting a look into the lives of fascinating characters, and how each of these things has contributed to her success in helping shape the human side of the stories The North Face tells about its incredible athletes.