Academy Award winning director Rayka Zehtabchi joins Perspectives host Braden Dragomir to discuss what it means to approach filmmaking, brand-funded and otherwise, as a creative.

The director behind documentary films They Came From All Over (META), United O (Special Olympics), Ours to Tell (Planned Parenthood), and A Woman’s Place (KitchenAid) speaks to her passion for pursuing the honest message in any project, and how getting into the mindset of the consumer helps her get to the heart of telling a brand's story.

Watch 'They Came From All Over':  They Came From All Over - Official Film