In this episode of Perspectives, host Braden Dragomir (Founder, Untold Storytelling) sits down with Former Headspace VP of Content Creation Sara Cohen.

Sara shares her career journey from a buy-side development coordinator and director at major networks to a sell-side VP at a production house, and how the marriage of these two experiences led her to overseeing content creation at a brand.

Watch the full conversation for insights into what it means to build out a brand's voice though storytelling, the importance of knowing that voice inside and out, and the value that telling stories with real, raw emotion can provide in helping people to help themselves.