We tell documentary and non-fiction stories where the character is found, not scripted. Where the audience sees something specific enough to believe and human enough to remember.
We built our studio around three disciplines that make this possible. Every project runs through all three. None of them is negotiable.
FAQ’S
What is brand storytelling?
Brand storytelling is using narrative structures to create an emotional, values-aligned connection between your audience and your brand. The stories that work are the ones only you can tell and are authentic to how you actually operate, not aspirational claims about who you wish you were.
What is brand-funded documentary?
A brand-funded documentary is a true non-fiction film (short, long, or episodic) created in collaboration between a director or studio and a brand. Typically, the brand funds it, and the filmmakers maintain editorial control to ensure both creative vision and distribution strength through festival and streaming opportunities. The less the brand appears in the film, the more integrity it carries with an audience.
What business problem does brand storytelling actually solve?
It closes the gap between what a brand claims and what an audience believes. Most often, that shows up as commoditized positioning, rising acquisition costs, or recruiting friction.
How do you measure the ROI of documentary storytelling?
It starts with a measurable goal before the cameras turn on. From there, the right research framework depends on the objective and can range from brand consideration lift and sentiment change to completion rates and downstream metrics such as acquisition cost or program applications. For deeper analysis, neurological research partners like Brain Insights and Dr. Paul Zak's Immersion platform can measure how a story is affecting the brain in real time.
How do you balance authenticity with the brand's need to be visible?
The brand is present as the enabler of the story, not the subject of it. The most trusted brand storytelling — YETI, Patagonia, Square — rarely features the product prominently.
Who is this kind of storytelling for?
Any brand where the product is strong, the differentiation is real, and the story hasn't caught up yet. We're vertical-agnostic — financial services, hospitality, technology, nonprofit, consumer goods.
How much creative control does the brand have?
Enough to protect what matters, not enough to script what should be discovered. Brands that need to control the narrative before we find it aren't the right fit.
What do you mean by "real access"?
To do our work well, we have conversations with the actual people, on location, building genuine relationships with them. It’s what allows us to get through the facade, the performance, and the nerves. That's where the story reveals itself.
What does production actually look like once we have a story?
We move through the traditional phases: pre-production (casting, location scouting, scheduling, logistics), production (filming with the people and places the story demands), and post-production (editorial, sound design, colour, score).
Do you work with outside collaborators?
Yes, deliberately on the right projects. We structure each film with the best people for that specific story from our network of cinematographers, sound studios, composers, and distribution partners. The core team stays consistent. The extended team scales to what the work requires.
Do you travel for production?
Very much so. We've produced work in over 30 countries. When we travel, we hire local fixers, production coordinators, and crew from the region who know the culture, the language, and how to move. It makes the work better, and it's the right way to operate.
Can a film work across different channels and formats?
Of course. We talk about distribution from the beginning. Owned platforms, paid media, the festival circuit, streaming, or broadcast are all options to explore, and then build the edit structure to support multiple versions and lengths. A short film typically runs two to six months from discovery through delivery, but can be done shorter or can take longer depending on the subject. A feature or a multi-film series runs longer. Understanding your goals and timelines allows us to build the right project structure for you.
