Explore both the technical and creative aspects of brand storytelling with Perspectives guest Annie Granatstein (Former VP, Content Marketing, Marriott International), as she joins host Braden Dragomir (Founder, Untold Storytelling) to discuss the many layers that go into crafting compelling narratives.
Discover how tension, conflict, and emotion drive captivating stories, drawing audiences into immersive experiences. Gain insights into evolving storytelling methodologies tailored to diverse narratives.
Learn about real-world examples, including Marriott series "Travel by Design" and "The Power of Travel", and how concepts evolve into immersive experiences across multiple platforms.
