Formerly the Senior Director, Content Partnerships at Vox Creative, Zach Kazin joins Perspectives host Braden Dragomir to discuss how his journey through the entertainment and branded content worlds inform his philosophy on what brands can achieve with great content.
Kazin expounds on his early career and having great work modeled for him at Red Bull, one of the foremost creators of branded content and entertainment.
His work at Vox exemplifies his philosophy: that brands can make great, compelling content a part of their overall marketing strategy, communicating their values to audiences and moving the needle on brand affinity and lift.
